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Low ABV Calculation Guide

While non-alcoholic and low ABV drinks are becoming more popular, there have been calls for the UK government to review the terms used to categorise them. Beyond the Chief Medical Officer’s guidance on units, confusion around how to define no and low remains a barrier to more widespread understanding. For example, there’s often an incorrect assumption that a 25ml measure of a 40% spirit in a cocktail is automatically going to create an incredibly strong drink.

In this guide, we’ll guide you through the ways you can gauge the strength of your drinks and help you define your own approach to creating low ABV serves.


How to calculate a low ABV serve by units ✓

How to calculate a low ABV serve by percentage ✓

How to look beyond low ABV to encourage drinking in moderation ✓

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